Safety, Environment & Sustainability
In the years between 2010 and 2013, BevChain focused on improving its systems-based approach to safety. That is, we spent time making sure we had processes established that would provide strong mitigating evidence in the event WorkCover or an equivalent authority came knocking (compliance). This had a positive influence on injury rates. Between mid-2010 and late 2013 the impact of this “traditional approach” was measurable, injury rates fell consistently. Additionally, internal and external audit compliance dramatically increased.
Whist these approaches established the rules employees must work by, they did not create a culture of empowerment or ownership around safety, nor did it create a brand that was relevant to our business. Safety was not front of mind.
HomeSAFE is a multifaceted program and aims to influence leadership and employee behaviour through managing perception. We create scenarios where leaders and employees feel they are being observed by each other, and as a result behave safely more frequently.
Our employee approach is not classroom based and relies on managers having meaningful interactions with employees about their behaviour and designing a workplace that communicates safety to the people within it. We look to recognise and reward safe behaviour (saying thanks) over targeting and punishing at risk behaviour. HomeSAFE is designed to be a cultural change tool, not a Change management is also a significant part of the HomeSAFE program.
Leaders are encouraged to take ownership of the brand and express it in a way that is relevant to their business. They are encouraged to design interactions which promote brand awareness and safe behaviour. We aim to inspire our leaders to challenge the way we have traditionally worked and to try new approaches. We are seeing that this freedom within the HomeSAFE framework is resulting in pockets of strong leadership engagement/ownership that was not present with our traditional systems approach. Simple programs like personalising and branding shirts for significant safety milestones and running HomeSAFE colouring in competitions are keeping the brand vision strong in engaged sites.
In the end we want our team to behave like our HomeSAFE heroes Bev & Ridge: